Web Survey Bibliography
Title Search no Further. Yahoo!'s Audience Analysis Project - A Case Study
Author Kottler, R. E.
Source Quirk's Marketing Research Review, June 1997
Year 1997
Access date 07.09.2004
Abstract
Yahoo! used online surveys to measure users' motivation, usage and point of primary Internet access.
Access/Direct link
Journal Homepage (abstract) / (full text)
Year of publication1997
Bibliographic typeJournal article